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🟩 Xbox, Multi-platformMicrosoft Boss Wants Xbox to Start Pulling Its Weight Financially
While the new Xbox leadership team under CEO Asha Sharma has been on a charm offensive lately--while also promising a "reset" for the division that suggests layoffs are on the way(https://www.gamespot.com/articles/xbox-reportedly-planning-big-layoffs-for-next-month/)--Microsoft CEO Satya Nadella got down to brass tacks recently. During a panel at the New York Times Hard Fork event, Nadella spoke about how Xbox will have to find a way to become more profitable as it enters a new era. "No one can accuse Microsoft of not having invested for the last 25 years," Nadella said. "And now we have to turn this into a sustainable business that delivers what is fundamentally one of the best sources of entertainment. The challenge we have is that we've not been monetizing that entertainment. In fact, if anything, we've been subsidizing that entertainment. There's more monetization of Xbox games happening on YouTube than at Microsoft. "And so that doesn't mean we go do things that are unnatural. We want us to do what is really our job, which is to build great games, build great hardware, but we've got to do it in an economically sustainable way. I think Asha is really, 100 days in, and she put out a post saying in the next 100 days, she's going to take a fresh look and make sure we deliver on what our fans expect of us both on the hardware side or on the publishing side." https://www.youtube.com/watch?v=zqEZyHkXgh0&t=276s With gaming consoles and hardware experiencing a major spike in prices due to various global factors and hardware shortages, partly driven by the rampant investment in AI technologies, Nadella also remarked how Microsoft will have to find a way to "deliver the games in which it is economically relevant" to customers, although the Microsoft CEO didn't have a solution for the dilemma. Recently, Sharma confirmed that Xbox's accountability margins only amount to a 3% profit, which isn't exactly great(https://www.gamespot.com/articles/is-xbox-fixable/) considering how Microsoft has invested billions of dollars in acquiring studios and publishers over the last couple of years. The return on investment is not looking good, especially when games are becoming more expensive and are sold to a much smaller playerbase when compared to the PS5 and Nintendo Switch, while recent Game Pass price hikes saw millions of people cancel their memberships(https://www.gamespot.com/articles/xbox-game-pass-lost-millions-of-subscribers-after-massive-price-hike-in-2025/). So what are Microsoft's options to extract more profit from Xbox? One report claims that Xbox could be spun off(https://www.gamespot.com/articles/microsoft-considering-spinning-off-xbox-speeding-up-elder-scrolls-and-fallout-game-releases-report/) into a separate company or a "wholly owned subsidiary" that would no longer operate as a Microsoft division. Microsoft is also said to be planning to increase investment in its biggest Xbox franchises--like Halo, The Elder Scrolls, and Fallout--and speed up development on new titles. The Best Xbox Game Pass Games In 2026 !4499283-game-pass-2025.jpg(https://www.gamespot.com/wp-content/uploads/original/1601/16018044/4499283-game-pass-2025.jpg?w=1024) !4674631-absolum.jpg(https://www.gamespot.com/wp-content/uploads/original/1601/16018044/4674631-absolum.jpg?w=1024) !4517812-the-alters.jpg(https://www.gamespot.com/wp-content/uploads/original/1601/16018044/4517812-the-alters.jpg?w=1024) !4656146-avatar.jpg(https://www.gamespot.com/wp-content/uploads/original/1601/16018044/4656146-avatar.jpg?w=1024) !4451894-4356216-avowedscreencombatkaixaurip.jpg(https://www.gamespot.com/wp-content/uploads/original/1585/15855271/4451894-4356216-avowedscreencombatkaixaurip.jpg?w=1024) !4451893-4270078-sse32ac94d7d1d6be7dd015d78f2b52aeb4cc282ed.1920x1080.jpg(https://www.gamespot.com/wp-content/uploads/original/1585/15855271/4451893-4270078-sse32ac94d7d1d6be7dd015d78f2b52aeb4cc282ed.1920x1080.jpg?w=1024) !4474783-ssd04f2e766f538d3680b28574ec97f06b3274aafc.jpg(https://www.gamespot.com/wp-content/uploads/original/1585/15855271/4474783-ssd04f2e766f538d3680b28574ec97f06b3274aafc.jpg?w=1024) View Images(https://www.gamespot.com/gallery/best-xbox-game-pass-games/2900-4001/)
🖥 PlayStation, Xbox, PCGears of War: E-Day system requirements are here and it might be bad news for GTX 10-series cards and, well, storage in general
130 GB is a whopper and a half.
🟩 Xbox, Multi-platformEA Announces New Plan To Launch Ads “Directly Into Gameplay” After Working On In-Game Ads For Decades Already
In an announcement that is sure to unsettle players but please investors, Electronic Arts has announced a new program to bring in-game ads to its games in ways that EA claims won't "disrupt" the player experience. EA Advertising, as it's called, is a new platform that EA says advertisers can use to reach EA's network of 120 million monthly players. That's indeed a massive scale, and some people in the video game industry have been surprised that this kind of program hasn't happened sooner given how much money there is to potentially be made. Recently, Xbox's chief strategy officer Matthew Ball talked about advertising in gaming(https://www.gamespot.com/articles/new-xbox-exec-advocates-for-something-everyone-hates-to-help-save-gaming/), while a former BioWare boss said product placement could help improve the viability and sustainability of gaming(https://www.gamespot.com/articles/product-placement-can-help-save-the-aaa-games-business-former-bioware-dev-says/). Not everyone agrees, of course, as there has been significant player pushback to the idea of in-game ads, and one top executive, Strauss Zelnick of Take-Two, has said in-game ads for full-price games are not fair to the consumer(https://www.gamespot.com/articles/in-game-ads-for-full-price-games-would-seem-unfair-gta-6-parent-company-boss-says/1100-6538831/). For EA Advertising, it's coming at a time when EA is trying to sell itself to an investor consortium led by Saudi Arabia for $55 billion. This is a leveraged buyout--the biggest LBO in history--and it comes with significant debt. Given that, people are expecting major cuts at EA and new revenue streams, like EA Advertising, to help service the debt. !(https://www.gamespot.com/wp-content/uploads/2026/06/Screenshot-2026-06-15-at-9.01.49-AM.png) An example of an ad already in EA's FC series. EA, of course, has tried in-game advertising before (as have other companies). When pause-screen ads came to EA Sports UFC 4, players revolted, and EA cut the program swiftly(https://www.gamespot.com/articles/ea-removes-in-game-ads-from-ufc-4-after-backlash/1100-6481859/). Years earlier, EA announced in-game ads for Battlefield 2142, Need for Speed Carbon, Madden 08, Skate, and others--EA has been on a mission to bring more in-game ads to games for decades. EA Advertising is the company's latest attempt at the market, but it's also not exactly new, as plenty of EA games already feature in-game ads. EA Advertising is the new banner under which this program will operate and potentially expand. EA said brands will be able to "integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience." EA went on: "In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts. Brands can activate across live environments, tailoring placements to meet campaign objectives, and update campaigns with ongoing optimization informed by aggregated engagement insights." EA is selling multiple types of ads as part of EA Advertising. This includes brands creating "custom integrations designed for specific games and audiences" through things like in-game challenges, "interactive moments," and vanity items. For EA's sports games, EA said it will sell native ad units for things like digital ad boards, scoreboards, and brand broadcast overlays, not unlike the kind of advertising people see when they watch a sports game on TV. What's more, EA said it is offering advertisers "advanced targeting" for their ads by way of a new proprietary ad server and SDK. Finally, EA said it's launching an EA Sports Partner Program within EA Advertising for a "select group of official partners" to team up for live events like the Madden Bowl, the annual Madden ratings reveals, and "social play experiences." Some of the first partners for EA Advertising are Visa, Lowe's Red Bull, Xfinity, Peacock, and Mountain Dew, which are already running ads in EA's catalog of sports games. Experts tend to agree that the AAA video game business is unhealthy and unsustainable, due in part to rising development costs and prices for new releases generally staying the same. Ball and others have said advertising could be a way to help companies make more money to avoid raising prices. However, there is no reason to believe companies like EA and others would not launching in-game ads while also raising prices to $80 or more(https://www.gamespot.com/articles/80-games-are-already-here/), along with a further acceleration of things like DLC, battle passes, and microtransactions.
🎮 PlayStation, Xbox, Multi-platformYou have just one more week to play Battlefield Hardline on console
Battlefield Hardline's PS4 and Xbox One servers are being shut down on Monday, June 22, so you have just one week to play it for the last time.
🖥 PlayStation, Xbox, PCClair Obscur: Expedition 33 walkthrough - Prologue
!(https://assetsio.gnwcdn.com/clair-obscur-gustave-and-sophie.jpg?width=690&quality=85&format=jpg&auto=webp) Welcome to the first part of our walkthrough for Clair Obscur: Expedition 33(https://www.rockpapershotgun.com/games/clair-obscur-expedition-33), detailing the Prologue in Lumière. This is the start of a deeply moving game that takes tried and true JRPG mechanics from classics like Final Fantasy X, The Legend of Dragoon, and Lost Odyssey, painting them with swathes of Belle Époque elegance and wondrous music to make something truly special. This magic recipe begins in the Prologue, which isn't very long but features several secrets to uncover. As you learn more about the world of Gustave and his companions, you'll also grow accustomed to the game's combat system, which is turn-based but awards Soulslike-style parrying and dodging. In this guide, we'll offer a 100% walkthrough of the Prologue of Clair Obscur: Expedition 33, detailing how to find all missable collectibles and beat the Lumière Mime. Read more(https://www.rockpapershotgun.com/clair-obscur-expedition-33-walkthrough-prologue)
🟩 Xbox, Multi-platformWill Persona 4 Revival feature Persona 4 Golden content?
With the Persona 4 Revival release date trailer, Atlus gave us a seems to have confirmed that Persona 4 Golden content is present in the remake.
🟩 Xbox, Multi-platformFable 4 will indulge my cruelest impulses from Fable 3
2027's Fable promises to let you become once again a ruthless landlord in Albion, but will it carry the same emotional resonance as previous games?
🟩 Xbox, Multi-platformFF7 Revelation's visionary is looking beyond a Final Fantasy 6 remake
It doesn't seem like director Naoki Hamaguchi wants to work on another remake after Final Fantasy VII Revelation
🎮 PlayStation, Xbox, Multi-platformDestiny 3 should make these 4 major changes (if it ever comes out)
Destiny 2 live service has ended, but with player counts reaching major heights, is it possible that Bungie might eventually develop Destiny 3?
🖥 PlayStation, Xbox, PCSony pulling back from PC also means it's pulling back from China
Thanks to restrictive import regulations, console gaming never took off in China the way PC and mobile have.
🖥 PlayStation, Xbox, PC, Multi-platformResident Evil Veronica was the most popular announcement at Summer Game Fest
Capcom's Resident Evil Veronica is the most wishlisted Summer Game Fest title on Steam following its reveal, beating out Guild Wars 3 and more
🟩 Xbox, Multi-platformMicrosoft hasn’t ruled out spinning off Xbox
Microsoft is preparing to lay off a significant chunk of its Xbox division and is reevaluating the plans for its next-generation Project Helix console. It's apparently also considering dramatically restructuring its relationship with Xbox, and hasn't ruled out spinning it off into a separate company. A new report from The Information suggests that Microsoft has &8230;