Xbox Wants To Entertain 1 Billion People Every Day. It Can’t Even Explain How
Overview & Key Takeaways
1 Billion DAU!
Following the announcement that Xbox will cut its workforce by 20%--with 1,600 employees already laid off in the first wave of retrenchments--Xbox CEO Asha Sharma has detailed plans for the company to reach an absurd number of people every day.
"I want Xbox to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. Xbox has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027," Sharma wrote in a blog post about the "restructuring" of Xbox.
Reaching 1 billion people per day is a massive number, but is it feasible when Xbox will be operating with fewer studios and people? That would account for roughly one in every eight people daily, and a large chunk of the world's population doesn't have access to Xbox services, probably aren't too concerned with the company to begin with, or aren't in a position to jump on the Xbox bandwagon--how many infants have you seen in a Call of Duty lobby lately?
The key here is the wording behind Sharma's statement, as she wrote that she wants Xbox to entertain a billion people per day, not 1 billion Xbox players. That leaves a lot of room for interpretation, and mobile gaming will likely be expected to do a lot of the heavy lifting for Xbox going forward. Candy Crush developer King will report directly to Sharma as part of the Xbox restructuring, and Minecraft studio Mojang will also have a direct line to the CEO.
While exact numbers are hard to come by, previous reports have indicated that Minecraft and Candy Crush still have sizable daily active users. Back in 2021, Minecraft reached a milestone of 140 million monthly active users, and that userbase has likely remained high thanks to the release of the blockbuster Minecraft movie. Candy Crush has been downloaded billions of times over the years, but according to Sensor Tower, the game has around 26 million people playing it daily.
Even at their peak, Minecraft and Candy Crush combined aren't anywhere close to the lofty DAU number that Sharma is aiming for. Of course, numerous other games on Xbox still have dedicated players, but even when bundled in and including their availability on multiple platforms, they're not going to be moving the needle much closer to the 1 billion mark. Including third-party games in the calculations--think Fortnite alongside Microsoft heavyweights like World of Warcraft and Sea of Thieves--does add to the player tally, but these games are far from their peak years, which saw millions of monthly active users.
To put this into perspective, Steam's record for the highest number of concurrent users is 42.6 million people. Considering that Steam is the largest PC platform currently, Xbox would be aiming to do 23 times better than Valve's PC gaming platform on its best day. Across its gaming ecosystem, Microsoft reported in 2025 that it had 500 million monthly active users across PC, console, mobile, and cloud.How it plans to reach double that figure and achieve it on a daily basis is unclear.
Especially when we don't even know what Xbox means when it says it wants to "entertain" 1 billion people every day. While Sharma's goals are ambitious, they don't seem realistic either.
1 Billion DAU!
Following the announcement that Xbox will cut its workforce by 20%–with 1,600 employees already laid off in the first wave of retrenchments–Xbox CEO Asha Sharma has detailed plans for the company to reach an absurd number of people every day.
“I want Xbox to be one of the few companies that entertains more than a billion people each day and gives everyone the opportunity to create and connect. I know we can achieve this goal. Xbox has many of the most beloved franchises in entertainment history, talented studios around the world, and we will return to growth in 2027,” Sharma wrote in a blog post about the “restructuring” of Xbox.
Reaching 1 billion people per day is a massive number, but is it feasible when Xbox will be operating with fewer studios and people? That would account for roughly one in every eight people daily, and a large chunk of the world’s population doesn’t have access to Xbox services, probably aren’t too concerned with the company to begin with, or aren’t in a position to jump on the Xbox bandwagon–how many infants have you seen in a Call of Duty lobby lately?
The key here is the wording behind Sharma’s statement, as she wrote that she wants Xbox to entertain a billion people per day, not 1 billion Xbox players. That leaves a lot of room for interpretation, and mobile gaming will likely be expected to do a lot of the heavy lifting for Xbox going forward. Candy Crush developer King will report directly to Sharma as part of the Xbox restructuring, and Minecraft studio Mojang will also have a direct line to the CEO.
While exact numbers are hard to come by, previous reports have indicated that Minecraft and Candy Crush still have sizable daily active users. Back in 2021, Minecraft reached a milestone of 140 million monthly active users, and that userbase has likely remained high thanks to the release of the blockbuster Minecraft movie. Candy Crush has been downloaded billions of times over the years, but according to Sensor Tower, the game has around 26 million people playing it daily.
Even at their peak, Minecraft and Candy Crush combined aren’t anywhere close to the lofty DAU number that Sharma is aiming for. Of course, numerous other games on Xbox still have dedicated players, but even when bundled in and including their availability on multiple platforms, they’re not going to be moving the needle much closer to the 1 billion mark. Including third-party games in the calculations–think Fortnite alongside Microsoft heavyweights like World of Warcraft and Sea of Thieves–does add to the player tally, but these games are far from their peak years, which saw millions of monthly active users.
To put this into perspective, Steam’s record for the highest number of concurrent users is 42.6 million people. Considering that Steam is the largest PC platform currently, Xbox would be aiming to do 23 times better than Valve’s PC gaming platform on its best day. Across its gaming ecosystem, Microsoft reported in 2025 that it had 500 million monthly active users across PC, console, mobile, and cloud.How it plans to reach double that figure and achieve it on a daily basis is unclear.
Especially when we don’t even know what Xbox means when it says it wants to “entertain” 1 billion people every day. While Sharma’s goals are ambitious, they don’t seem realistic either.
