Xbox CEO Asha Sharma points the finger at Phil Spencer's strategy for yesterday's sweeping layoffs: 'We simply spread ourselves too thin'
🖥 Xbox, PCNews
#Gaming Industry

Xbox CEO Asha Sharma points the finger at Phil Spencer's strategy for yesterday's sweeping layoffs: 'We simply spread ourselves too thin'

PC Gamer RSS FeedAndy Chalk3 min read(about 1 month ago)

Overview & Key Takeaways

Sharma didn't mention Spencer by name, but said Xbox is struggling because it neglected its "core business."

3,200 layoffs at XboxXbox CEO Asha Sharma has made a number of big changes since taking over from former chief Phil Spencer. Some of them—dialling back Game Pass, leaning into exclusives—collectively represent a pretty clear repudiation of Spencer's strategies. In a new interview with Fortune (via Game Developer), Sharma was more explicit about her belief that Spencer got it wrong, saying that as a result of his approach, "[we] spread ourselves too thin."

"In order to grow, we made a bunch of bets ... and as we did that, we inherently didn’t focus on the core business," Sharma said. "The number one measure of your strategy is what you put your resources behind, and we simply spread ourselves too thin."

That belief reflects Sharma's approach to the job, which—as much as any of it can be described as a coherent strategy at this point—seems to be built around a return to treating the Xbox as a conventional console. Naturally, layoffs are also a part of it: The Fortune interview was published on the same day that Sharma announced 3,200 layoffs at Xbox, and the spinoff of four of its studios.

Latest Videos From

Sharma also returned to one of her key points in that layoff announcement: That the Xbox business is not "healthy."

"A healthy Xbox could weather the shock of the hardware crisis," Sharma said in the interview. "With an unhealthy Xbox, it becomes really challenging, and it accelerates a lot of the changes we need to make."

The reference to "health" presumably means that, with better profit margins, Xbox would be able to better absorb the hit of the rampocalypse (that Microsoft, ironically, is helping make happen) because it would have more flexibility when responding to price hikes: Profits might go down in order to keep retail prices palatable, but there's more room for them to shrink without actually causing losses.

But does that do you any good? Regardless of the "health" of the Xbox, component prices are astronomically high and likely to get worse, and that impacts everyone. Materials costs alone for the next PlayStation console are currently estimated to exceed $900, and the cheapest Steam Machine you can buy is $1,049.

Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

That's an enormous amount of money for a game console, and while I assume Sharma expects that people might be more inclined to fork over such breathtaking sums if the next Xbox offers generation-defining performance and an amazing slate of exclusives, the fact remains, at risk of repeating myself here, that is is an enormous amount of money. Reverting to a more conventional platform-focused approach to the next generation of Xbox doesn't change that—if anything, it accentuates it. True Xbox optimists might imagine that Microsoft could use those wider profit margins Sharma aspires to in order to bring prices down to a less eye-watering level, and sure, it could. I wouldn't hold my breath.

Sharma said Xbox executives are also experimenting with new business models, such as "buy now, pay later" financing program, which will nominally reduce the barrier to entry but—speaking as someone with a bit of experience in the retail electronics field—may also leave customers who don't read the fine print and sufficiently mind their money burdened with far heavier debt than they expected.

However it shakes out, Sharma said the process is going to take time, and hinted at the possibility of more unpleasantness ahead: "I think our core has to be healthy, and that will be necessary but not sufficient."

Share:

More in Xbox, PC

GameSir T7 Pro Sugar Whirl review🖥 Xbox, PC

GameSir T7 Pro Sugar Whirl review

Not quite the sweetest of treats.

🎮 GameSir T7 Pro Sugar Whirl
PCNews3 days ago
Ignore Your Growing Backlog–It’s Time To Play South Of Midnight On Steam🖥 Xbox, PC, Multi-platform

Ignore Your Growing Backlog–It’s Time To Play South Of Midnight On Steam

Look, it's no surprise to anyone for me to admit that I like South of Midnight(https://www.gamespot.com/games/south-of-midnight/). I've written about it being a love letter to the American Deep South(https://www.gamespot.com/reviews/south-of-midnight-review-a-love-letter-to-the-american-deep-south/1900-6418352/), noted how it was one of the best Xbox games of 2025(https://www.gamespot.com/gallery/the-best-xbox-exclusive-games-of-2025/2900-7325/2), and talked about how much the game's story, characters, and setting have meant to me on video podcasts for both GameSpot(https://www.youtube.com/watch?v=815z1trpMdQ) and IGN(https://www.youtube.com/watch?v=ZnkSABRc3EI). I want everyone to play this game, and there's never been a better time to do so on Steam(https://store.steampowered.com/app/1934570/SouthofMidnight/). As noticed by Respec(https://www.respec.net/news/151-south-of-midnight-self-published-steam-compulsion-games-xbox), Xbox is no longer listed as the publisher for South of Midnight on Steam. Instead, the game is noted as being self-published by Compulsion Games, reflecting the studio's independence following another round of severe layoffs and restructuring from Xbox(https://www.gamespot.com/articles/xbox-layoffs-studio-closures-and-spin-offs-everything-announced-today/). While Compulsion Games hasn't confirmed whether this is the case--who knows what type of strange and awful backroom clauses might be in place to ensure Xbox keeps getting a slice of this particular pie--this does seem to indicate that all future sales of South of Midnight on Steam will benefit Compulsion, not Compulsion and Xbox. So if you want to play South of Midnight, but you were concerned about continuing to line Xbox's pockets, this seems like the golden opportunity to finally give the action-adventure platformer a go. And you should play it! The game is so good! South of Midnight's selling point is certainly its atmosphere. The sound design and orchestral score(https://www.gamespot.com/articles/south-of-midnights-music-transforms-trauma-into-a-soundtrack/1100-6537016/) are tied into the gameplay and story to put you right into the midst of its gothic fantasy, transforming the trauma of a resilient and multifaceted culture into the backbone of one of the most affecting video games I've ever played. Its combat and platforming aren't exactly wow-worthy, leaning on tried-and-true PlayStation 2-era mechanics without pushing them forward in any meaningful way, but those shortcomings are overshadowed by memorable characters, catchy tunes, and incredible visuals. Like I said in my South of Midnight review(https://www.gamespot.com/reviews/south-of-midnight-review-a-love-letter-to-the-american-deep-south/1900-6418352/), "Compulsion Games hasn’t made a direct sequel to any of its games yet, but it needs to make an exception here." South of Midnight is just that great. Compulsion Games has a real winner here, and you should support the studio by buying and playing South of Midnight, and then joining me in celebrating this gaming accomplishment.

GameSpotNews3 days ago
Redditor buys what looks to be a prototype for unreleased Xbox Elite Series 3 controller, posts about it on Reddit, then the thread goes dark🖥 Xbox, PC

Redditor buys what looks to be a prototype for unreleased Xbox Elite Series 3 controller, posts about it on Reddit, then the thread goes dark

Looks suspiciously similar to controller leaked back in May.

PCNews4 days ago